Emerging Designer: Kris Jane International


After completing her studies at Istituto Marangoni a private school for fashion and design in Milan, Kris Jane knew that she had found her calling as a designer. She then traveled to Hong Kon and created her line in May 2012. Her focus is creating pieces that fully compliment  a woman’s silhouette accented with A- line shapes and peplum drawn from a variety of cultures. This collection entitled “Lance and Lilies”  combines medieval armor and florals  and creates a “futuristic nostalgia” and a definite play on hard and soft contrasts.  Check out our interview with Kris below….

1) Who is the Kris Jane woman?
She is someone who is independent, confident and makes an effort to stand out from the crowd. She would also have a refined taste in contemporary arts culture .
2) How are you setting yourself apart in a very crowded world of fashion design?
This is probably the most challenging part, because you really have to first understand who you are as a designer and as a brand. For me, it’s a constant learning progress.  As a new brand, it is very important that your products make commercial sense to your buyers, but always be true to your vision. 
3) Your mother is also a fashion designer. How has she influenced your style and design aesthetic?
We’ve always had very different aesthetics. However, she is very daring and is never afraid to experiment with new ideas. I am very lucky to have grown up with this kind of influence. And that’s a very big part of what my label is about, it’s about being creative, being experimental with new elements and pushing boundaries.
4) You launched your collection just a few years ago. What financial advice can you give novice designers looking to start a brand?
-Be very realistic with your expectations. You can definitely start a brand with limited budget and resources. The key is to know how to leverage them. 
-Don’t be afraid to collaborate with other people, collective effort is always more effective, particularly at the beginning. 
-Be very cautious when bringing new investors, it could be a blessing or a curse working with investors too early on.
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5) What values has served you well as a designer and business owner?
Passion and Persistence .
6) Where can interested buyers purchase your designs?
Or simply just email to ask for our wholesale linesheet.
Thank you Kris for sharing your creative and business gems with our audience!

Show Review: Diarra Bousso Spring Summer 2015

From Diarra Bousso’s MINT line Source: Sereine Magazine
I had the pleasure of attending the viewing of Diarra Bousso’s “two shows in one” collection over the weekend and was visually transported to places such as Istanbul, France, Saudia Arabia and Thailand. Her MINT Spring Summer 2015 entitled “Abstract Cubism” bought with it the architecture of Istanbul and artwork from Balat and Galata with a mixture of color oranges, greens and Turquoise blues. She says ” I wanted to translate all my abstract and beautiful dreams into wearable art” who has been painting since age 5.

Source : Sereine Magazine
Source: Sereine Magazine
A photographer, artist and one time bond trader on Wall Street, Diarra quit her day job after two years to succumb to her passion for art and design to launch her line in 2013. She launched her Dakar Boutique  platform alongside her two brands MINT (contemporary ready to wear) and db (couture dresses and premium leather goods) . She has been published in Vogue, Glamour , the New York Times and the HuffPost. Her creations have been worn by celebrities and first ladies around the world . I spoke to Diarra after the show and she could not have been more gracious and enthusiastic about her show.

Source: Sereine Magazine
 For her db collection, she was inspired by “Golden Dreams” which focuses on wedding dresses and “African Voyages”. Diarra uses Calais Lace and delicate silks from Thailand.

Source: Sereine Magazine
Source: Sereine Magazine
Source: Sereine: Magazine
Source: Sereine Magazine
Source: Sereine Magazine
It was a fun night in NYC! What say you SM fam? If you want to check out more of Diarra’s pieces (which I know you do!), here’s where you can find her…

dbLine :

MINT Line:

Company Website:



Emerging Designer: Black Boy Place


Last week, I had the pleasure of attending a grand opening reception in lower Manhattan for Black Boy Place, a Parisian mens/womenswear company that launched in 2010. The brand quickly gained popularity in Paris most likely for its simplistic yet innovative merging of sporty streetwear. The most recent famous face to  don the brand have been international music stars JayZ and Beyoncé during their worldwide On The Run tour.



The name of the brand does not allude to skin color, but to the dark side of a man’s nature and appeals to the class act guy seeking an urban look. “Fashion belongs to those who have creativity” is the theme that drives the collection and are obviously inspired by “working” art particularly legendary graffiti artist Jean – Michel Basquiat. There are parallels with both BBP and Basquiat in that he created at a time where hip-hop, punk and street intersected, BBP also draws from rock and hip-hop infused into their brand including hoodies, button down shirts, sneakers etc. Check out a few of their offerings below…and leave a comment!








What say you SM family? You can find Black Boy Place via their website linked above or other social media outlets:




Beauty · Designers · Fashion · Fashion Brands · Music · STYLE · Videos

Zendaya for Flaunt Magazine


Zendaya Coleman is the latest star to break out of the Disney caste to tackle more challenging roles in Hollywood. The actress and multi platinum selling singer has currently been named the face of Madonna’s Material Girl line  and was chosen to portray late singer Aaliyah in her biopic but has since dropped out of the project. Apparently Aaliyah fans are very protective of her image and who they want to play her but that shouldn’t take away from Zendaya’s talent. Here’s to hoping Zendaya maintains a positive image an branches out in a way that highlights her talents as opposed to another Disney star whose twerking skills or lack thereof overshadows her music! It was nice to hear the 17 year old wants to stay with Disney for now to appeal with her young fan base in her interview with the publication. Check out the recent spread by Flaunt Magazine below where she is rocking looks by J Brand, Dior, Louis Vuitton, Miu Miu and Fausto Puglisi….




Shot_02_2861BW Shot_04_2979





Photo Credit: Frederic Auerbach

Special thanks again to The Confluence Group for providing this spread!!

See video of the shoot here.



Emerging Brand: Georgie & Elaine


Georgie & Elaine’s F/W14 line invokes a minimalist vintage feel that no doubt will keep their fan base coming back. Devin Vandermaas the designer behind the brand is a Kings College London and NYU graduate whose also written about style, branding and designs for a private label in New York. We caught up with her to gain some insight into her line, advice to budding designers and what inspires her….

Who is the Georgie & Elaine woman?

The Georgie & Elaine woman belongs to an elite club of what is left of America’s ambitious, successful, and perfectly put together young women who stand against watching trashy reality television and would prefer to pick up Henry David Thoreau. The G&E woman puts thought into what she consumes, knows where it comes from, and cares about what it means. She is not concerned with the questions of who and what she is wearing; she is concerned with why she is wearing it. She doesn’t sacrifice luxury but knows the difference between expensive marketing ploys or ad campaigns, and realistically well-made,   quality products. She is the epitome ofthemodern Grace Kelly and Audrey Hepburn, with elegance and poise. Being feminine is important for a G&E woman and she finds value in delicate understatements. The G&E woman loves to mix her classic staple pieces with momentary accessories in order to achieve her ideal sense of style. Most importantly, the typical G&E woman believes in love, and that it is everlasting.

What inspired you to launch an environmentally conscious womenswear line?
We call Georgie & Elaine ethically conscious.   I was raised in the midwest countryside where I was surrounded by nature and animals and developed a deep appreciation for our environment and everything living in it.  I also feel responsible to preserve it thus as a fashion designer, I was inspired to incorporate vegan leather, Ahimsa ‘peace’ silk, and soy knits and local production into my Fall/Winter 2014 collection.


There are many aspiring designers who are creatives at heart but are not business minded. What advice can you give them when it comes to the financial aspects of managing a brand?

This is a really tough question.  I think managing one’s finances is much easier than acquiring the funds in the first place.  Once you can get funding, then it just becomes about setting a budget and sticking to it. Most new designers make the mistake of spending too much money on photography & styling in the beginning where that money would be better spent in refining and creating more & better samples for sales & PR pulls.


What do your collections offer that stand out above the design pack?

We are the All-American girl brand with two distinguishing factors: 1.) Ethical Fashion and 2.) Smart Separates.

Ethical Fashion:  Georgie & Elaine is proud to be part of the growing design philosophy of ethical fashion. By incorporating non-violent fabrics such as vegan leather and Ahimsa ‘peace’ silk, as well as eco-friendly fabrics such as no-waste novelty fabrics, soy based prints and soy knits, Devin believes sustainability is not simply a trend, it is the future.  Through this concerted effort of building a foundation rooted in ethical designs and conscious business practices, Devin is pleased to provide more options of contemporary fashion to a generation who live passionately and care.

Smart SeparatesTM:  The combination of ethereal blouses and progressive skirts is quickly becoming known as the signature style of Georgie & Elaine.  With versatile separates that you can mix and match from season to season; wearable separates that are appropriate for the office and out past five; and ethical  separates that are consciously made with the best possible fabrics and the best means of production, Georgie & Elaine offers our customer an aesthetic that is rooted in consciousness and versatility.


Where can interested buyers purchase your pieces.

Our collection’s are available on our e-commerce site


Thank you Devin and special thanks to Nardin for facilitating this interview!

Magazine Cover

Elizabeth Olsen for Flaunt Magazine

Elizabeth Olsen


Elizabeth Olsen is reaching out for “next” in Hollywood.  Her appearance in Godzilla received great reviews despite not having a large part in the film and with roles in Martha Marcy May Marlene, Silent House and the upcoming The Avengers: Age of Ultron she appears to be building a solid resume. I loved this shoot for Flaunt Magazine as her looks ran the gamut: stripped down to ultra glam high fashion. The NYU grad is also a singer and is the namesake of her older sisters clothing line “Elizabeth and James” (James is their older brother). She was outfitted by the usual suspects in top designers, Dolce & Gabanna, Lanvin, Valentino and Louis Vuitton.  Check out the link below of the shoot by Hunter and Gatti  and let us know what you think!









Special thanks to The Confluence Group!



Show Review: Edwing D’Angelo Resort 2015

Edwing D'Angelo and models

I attended Edwing D’Angelo’s show a few weeks ago and due to technical difficulties I was able to upload to Instagram but not the blog until now….le sigh! The show was held atop a balcony roof on a perfect spring evening with great views overlooking Central Park North. The industry veteran bought resort luxury to Harlem with an easy breezy, always sexy collection with some winning pieces. The colors and prints were appropriate blues in varying hues, whites and metallics. The fabric choices for many of the pieces were also great. Silk chiffons. Italian cottons. Double faced jerseys. Tropical wools . These breathable materials are not only travel friendly but also forgiving in case you lingered a little too long at the buffet at the all inclusive hotel. Of course, the talk of the show were the face covering visors as seen on the runways and made famous by a particular  “assistant” to the former owner of the LA Clippers. I have to say the jumpsuits and sheath dresses were my faves but you can decide for yourself, so go ahead and check out the full collection below via our YouTube page!


Edwing D'Angelo


Edwing D'Angelo- Women

Edwing D'Angelo- Men

For the men the looks are more structured as Edwing flirted with the lines between business and vacation casual with abstract lines and lightweight cottons.

Edwing D'Angelo- Women


Edwing D'Angelo- Women


What say you SM family? Tell us what you think below.

All images are the expressed property of Sereine Magazine.  Please refrain from sharing without our consent, thank you!



Emerging Brand: TACKMA mens streetwear


This menswear company is only a year old but their summer collection has all the hallmarks of a well established brand with signature accents and custom made tailoring. Based in NYC, their “Norman’s Cay” collection is 1/3 of a 3 part series inspired by the Bahamian Island of the same name rooted in nautical themes, classic martial arts films and Greek mythology. Spurred on by their “Seek No Approval” mantra, designers Ed Givens and Allan Francisco gives its clients a different twist on sportswear that includes Chino pants made with cotton twill spandex, suede bombers lined with satin and stretch poplin shorts. It can usually take years for a designer to get their creations into the hands of the high profile set, but no one told TACKMA in that their looks have already been worn by Chris Paul, Kevin Durant and even “King James ” himself. Check out some of their offerings below!

















View their video lookbook here! What say you SM readers? Tell us your thoughts below.

Per usual, please follow Sereine Magazine on Facebook, Twitter and Instagram!!


Own Something Exclusive- A Brand for the Curvy Girl


“We don’t follow trends, we follow our voice”.  This mission statement describes Own Something Exclusive started by designer Ose Ogbemudia a brand that includes offerings for plus size ladies. If you are a curvy girl, there is no reason not experiment with prints…which is why I love the items sold via the website in the above link. O.S.E was started by Ose (pronounced Uh-Seh) with the thought in mind that no one person is the same therefore it provides custom-made products for clients. Her Summer 2014 line was inspired by a trip to her original home of Liberia and simultaneously created jobs for tailors in that country. Via  her website she was quoted as saying, “I am so passionate about not only building a brand that offers great product, but also helping to bring others along the journey of success. It’s a domino effect. God has open so many doors for me, and it is vital that I help teach and lead the way for other business Men and Women who don’t have the opportunity. O.S.E is available online and in specialty boutique stores.







Where to Buy:, for Wholesale inquiries please email or


Emerging Accessories Brand: Louis Felix


We were contacted by French brand Louis Felix to publicize their collection launched last year in January 2013…..of course we’re all about the new designer/brand here.  Designer Billy Lagre, although not new to the design game, has honed 20 years of experience and craftsmanship into a luxury line fit for royalty for both men and women. The quality of the shoes are quite apparent in his use of soft leathers…there is also an architectural touch with each piece in the shapes and cuts used throughout the line. For women, his focus is modernity and femininity as expected with a pump, but there is a spirit of freedom with some of the patterns he and his design partner and wife Valerie chose to incorporate into the collection. I can also see these items appealing to women of varying ages. Check out a few looks below…


I like look of these ankle boots and the height is perfect…esp for tall girls like me!


Love the craftsmanship and sole of these booties.

I must say the line is luxurious and the prices reflect that, but if you are looking for an investment piece that you can wear well into the future, this designer might have what you need. Look out for an interview in the near future on this brand!

As always follow Sereine Magazine via social media on Facebook, Twitter and Pinterest.

Photo Credit: Louis Felix


How To: Starting a Fashion Line on a Tight Budget By Mercedes Gonzalez Founder Of Global Purchasing Group

Emerging designer Reuben Reuel for De-mes'tiks.  Source: designsponge
Emerging designer Reuben Reuel for De-mes’tiks. Source: designsponge

For many designers, raising money is usually the biggest obstacle to realizing a successful line marked by longevity. I found this talk by Mercedes Gonzalez, founder of Global Purchasing Group, who educates emerging designers on how to get started from the ground up. Without going bankrupt! She also answers whether or not fashion shows are necessary, how to go about retailing garments and how to pinpoint a target audience. Here at Sereine, we can’t stress enough how important money management is in the game of fashion as most of us to do not have wealthy parents or an inheritance to fund our dreams. Check it out below…

Career Women Monday · Designers · EMERGING DESIGNERS

Emerging Designer: Jessica White for CASA de MODA

Jessica White is a fun-loving, LA based designer who ambitiously created  her own line, The CASA de MODA , that encompasses “an enhanced version, maybe even the alter ego of myself” to quote her. She indicated that she loves to travel and that is evident in the fabrics she uses, perfect for the girl on the go. We caught up with the burgeoning designer to discuss her design inspirations and how she’s managing her brand…


Who is Casa de Moda woman?

CASA de MODA style is classic with an unexpected edge. The CDM woman is a modern city girl. She is fun, ambitious, successful, loves travel, and lives life with a purpose. She works hard, plays hard, and wears CASA de MODA for her life away from the office. Wether it’s cocktails with the girls, a night out with that special someone, or a special event, she knows she’ll make a statement without looking like she tried too hard. She loves that she can pair her CASA de MODA pieces with items in her existing wardrobe to dress them up or down and making them great day to night  transition pieces. 

We love that your materials are animal friendly? Do you find that this improves the quality of the garment?

I am absolutely in love with the fabric I used on the “Acute Angle Shorts” and the “Flap Jacket”! It’s 100% Lyocell and I love the look and feel of it.  It’s similar to linen in that it’s a perfect spring fabric, however it’s extremely soft against your skin, lightweight, and drapes beautifully. Unlike Linen, it’s does not easily wrinkle.When sourcing fabrics, I was happy to see that there are some great eco-friendly options, including animal friendly leathers that don’t compromise the quality of the garment.


How are you standing out from the rest of the design world?

CASA de MODA is special in that  production runs are smaller, making my designs a little more exclusive. In addition, it is a brand you can be proud to support.  God blesses us our a talents to make a positive impact. This season, I took a small step by incorporating eco-friendly fabrics. However, as CASA de MODA continues to grow and evolve as a brand, my goal is to open the level of diversity in the fashion industry, and continue to make positive impacts along the way, it doesn’t matter how big or small.

Who are the designers that inspire you?

Back when I was in fashion school,  I did a report on Tom Ford and ever since then he was my imaginary BFF! I love his attention to detail and precision when it comes to design. When I was going through the design process, I would keep that in mind at fittings. No detail is too small, if a garment needs to be changed just a pinch….it doesn’t matter if it’s a small pinch, you change it! Olivier Rousteing  at Balmain…… need I say more. Also, the California Girl in me loves Heidi Merrick.


What tips can you offer up and coming designers when it comes to managing the financial aspects of a brand?

Plan ahead. Before you spend your first dollar, set up a system for how you will track costs & sales. Take a class,  set up an appointment with the SBA (Small Business Association), or make an appointment with an accountant to show you the most efficient way for you to set up your system.

Organization. Set aside specific times of the week to record & update your financials. Keep every business related receipt and download an app on your phone that allows you to scan your receipts for easy tracking.

Stay on budget. As a new designer you will source a lot of services such as PR, marketing, production etc. Remember slow and steady wins the race. Decide how you will break up your finances and stick to that budget as much as possible. When you first start you will be a jack of all trades.

Be Patient. Starting a fashion line is costly. There will be a lot of dead ends, but sometimes they lead to an open door.  I would say to myself… “There is a way, I just haven’t found it yet” So be patient and have faith.

Where can interested buyers find your pieces?

We are currently having a pre-sale that begins 4/1/2014 at and I have some exciting news. Sereine Magazine readers will receive free shipping on any Pre-orders they make through 4/15. Use promo code: SEREINE.

For updates on CASA de MODA, readers can follow at INSTAGRAM & Twitter: @cdmjessicalynn and FACEBOOK: Casa de Moda by jessica lynn

Thanks  to Jessica for sharing your insights and extending this offer to our readers!

Career Women Monday · Designers · EMERGING DESIGNERS

Emerging Designer: L. Catherine London

Hey guys! We had some technical difficulties last week but it’s back to our regular programming. L. Catherine London is one of our new designer features for the week and the garments for her Fall 2014 line are pretty impeccably made….


The London based, International Institute of Fashion “Polimoda'” graduate cut her teeth at the Emilio Pucci Fashion House and worked as a TV fashion journalist before launching her own line. She is all about perfect craftsmanship and luxurious fabrics that give her clothes a very polished edge.  I love her incorporation of knitted material and printed silks as it gives the pieces a cozy yet cosmopolitan feel…linked together by overt femininity. I also enjoyed the graphics she used in certain pieces that reminiscent of a serene park on a snowy day in Europe. Take a look below!

CL5  CL7







Great collection from a novice designer. What say you SM family?


Photo Credit: L.Catherine London




EMERGING DESIGNERS · Fashion · Fashion Brands · Press Event

Event: Snowman New York SS14 Launch Party


Hey all and happy Monday! Last week, I attended a launch party for Snowman’s SS14 line that took place in their Manhattan showroom. We reported on this cutting edge brand a few months back, so I was excited to be invited to view the clothes in person. The focus of course, is on quality and femininity as most woman want to maintain that fashionable edge while still keeping warm in frigid temperatures. I got a chance to meet the husband and wife design team behind the brand and they were more than gracious in opening up about their design and marketing processes and where they see the brand heading.  Here’s a sneak peak at what was on display and if you’d like to get your hands on one of these pieces, you can purchase here!





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On those cool crisp days when you want to keep things minimal, this shrug is a great piece.

I definitely have my eye on the olive, metallic vest with the fur trimmed hoodie…I could rock that for a few Fall’s to come for sure! Thanks again to Murrill for inviting us into the showroom!

Designers · EMERGING DESIGNERS · Fashion · Fashion Brands

Interview: Emerging Designer Caroline Hayden

Hello design mavens!
Every now again a designer comes along who strikes just the right balance between uber-feminine and very classic and as it turns out, Caroline Hayden fits that description. From flouncy tops, to flattering hemlines Caroline’s muse is a bit of a girly girl who is surefooted, focused and strong. I enjoyed that while not all of her pieces were necessarily fitted, they still managed to maintain a certain level of sensuality. The Minnesota based designer also makes custom evening and wedding gowns for her American and Canadian clients, who want that throwback to another era feel and simultaneously in need of modernity.  We touched base with Caroline to ask her a few questions regarding challenges she’s experienced, managing her brand financially and who she designs for. Check out the interview below!
Who is Caroline Hayden?
Caroline Hayden the brand is known for its modern, feminine looks. The label got its start designing custom evening and wedding gowns and now, with the inclusion of ready-to-wear, we’ve begun to consider the Caroline Hayden woman much more. Our ‘girl’ is equal parts no-nonsense and feminine, she is looking for investment pieces that she’ll love forever, and she is interested in how clothing makes her feel more than anything else. Caroline Hayden the person is a bit of a recluse. I love the fashion industry and have met a lot of wonderful people along the way but I’d take a quiet night at home with my family and dogs over a big party any day.
What are some of the biggest challenges that you have overcome as an emerging designer?
Living and working outside of the fashion bubble could be seen as a huge challenge but I see it as an opportunity. I’ve built good relationships with suppliers and factories here and abroad. Basically, I can do almost everything from my desk in Minnesota and while travel is necessary, no doubt becoming more routine as I continue to grow, I’ve been able to avoid distraction and high studio costs while growing the label at a steady pace.
What advice would you offer new designers regarding money management when launching their brand?
In the beginning, do whatever you can to learn about the design process, including internships, searching the internet for information and news on the business of fashion, designer profiles, etc. You also need to figure out who your customer is and what your costs and price point will be. Know your brand, including financial needs and goals, before jumping into an official launch.
How are you setting yourself apart from other designers?
I’ve never really looked at the fashion industry with the idea of either ‘fitting in’ or ‘standing out’. I enjoy staying up to date on both the creative and business end of fashion but, from a design perspective, I’ve always just done what feels good. Maybe that’s the secret to standing out- finding a balance of being creative and being smart with what will sell based on the current industry trends.
How can interested buyers purchase your pieces?
Send inquiries to
Can’t wait to see what she does for Fall 2014! Thank you Caroline for sharing your fashion insights with our readers!
Photo Credit: Chris Barfield