EMERGING DESIGNERS · Interviews · RESOURCES

Interview: Kenya Jametta Founder/ CEO of LA Emerging Designers and Tokio Fever

Tokio Fever Collection by Kenya Jametta

We starting off this week with Kenya Jametta,  the founder/CEO of  LA Emerging Designers and the head designer behind her own fashion label Tokio Fever. Kenya James is an accomplished woman and her work is one of the reasons why I wanted to highlight her endeavors: showcasing the work of  emerging designers onto the LA fashion scene and to the world of fashion. I had the honor to ask her a few questions  that any aspiring designers or brands need to know to take their business to the next level.

SM. Hi Kenya, can you tell us about the LA Emerging Designers and how the idea came about to launch it?

KJ-LAED came about quite unexpected actually. With me being a new comer to LA, as well as an emerging self-taught Fashion Designer, I had no idea where to begin as far as showcasing my designs. First, I did some research on presenting my collection as an emerging designer with some of LA’s premier and most popular Fashion Week venues, and found them to be way out of my budget range as an emerging designer. Secondly, I knew that presenting my collection for the first time, in a new place, and where I was unknown, could mean a huge possibility that the showcase would be unsuccessful. Then I began to think bigger…. “Why not produce a showcase during LA Fashion Week that showcases ONLY Emerging Designers and Artists. And so I did.

SM. In trying to establish the LA Emerging Designers, how were you able to get sponsors to work with you and secure funds for it?

KJ – This was a huge challenge. As LAED was new, and had no financial backing, I first looked to build a team around me for additional support. I was able to find two individuals that totally backed my vision and shared the same interests in highlighting unknown talent, who were both from the LA area. My team consisted of myself, my publicist Ms.JGray of Image is Everything PR and Zella of Zella Blogs. With them having already established relationships with many emerging designers, bloggers, media and possible sponsors and supporters, they completed most of the footwork. The two of them were able to secure sponsors willing to donate product in which many of them were used as gift bag sponsors. I was able to secure a venue at a minimal cost, which allowed me the ability to offer showcasing with us very affordable to truly Emerging Designers. I am hoping that this year we will be able to secure an event larger venue, as well as securing additional sponsors.

SM.Most designers, especially emerging ones expect some big returns when they sign up for any fashion related events. At the beginning stages, how were you able to find these designers and convince them to work with you?

KJ -This is very true. First, I stuck to searching for true emerging talent. This meant fresh new designers, willing to invest in building their own brand. Majority of the designers that we worked with last year were establishing their brands and wanting to present a collection, maybe even their first go around. While some emerging designers are expecting some sort of recognition on a large-scale, most emerging designers just want their work and talents to be seen, recognized and acknowledged…. and those where the designers that I wanted to work with. My team and I utilized social media, as well as the LEAD website in order to promote and recruit, and surprisingly they found us!

SM. An event cannot be complete without media coverage. How were you as well able at the beginning stages to convince them to work with you?

KJ  Finding media outlets can be challenging, however our Public Relations Coordinator was able to secure media outlets that wanted to view fresh designers. We were able to secure a host of respectable bloggers, photographers, fashion writers, local radio stations, boutiques, socialites and tastemakers of fashion to attend the show and interview the designers, as well as cover red carpet.

Tokio Fever Collection by Kenya Jametta

SM. What would you say were the biggest challenges that you faced along the way? 

KJ- The biggest challenges were initially securing media, and managing and maintaining the actual budgeting for the production. We needed to be sure that everything was planned accordingly and was feasible in order to keep costs low for the designers as well as LA Emerging Designers.

SM. What would you say was your biggest accomplishment so far?

KJ- I would have to say my biggest accomplishment was successfully completing the production, while staying true to what I intended LAED to be. A full runway production showcasing only raw emerging designers and artists.

SM. Why should any emerging designers work with you?

KJ- Well, for starters we have built a strong foundation and network for the emerging designers that have worked with us. We take value in creating an online presence as well as promoting and working with our designers year round. Most importantly, we offer a valuable platform that highlights emerging designers during LA Fashion Week at a cost efficient affordable price to emerging designers.

SM. What criteria do emerging designers need to meet in order to work with you?

KJ- We have a very specific process in which we select designers that we would like to showcase with us. First, a designer must complete and submit a full application along with recent photos of their work. All applications are submitted directly to me, and I review each application with a fine eye. I look for detail oriented designers with a strong point of view, construction is extremely important, as well as the ability to produce a complete cohesive collection for viewing.

Tokio Fever Collection by Kenya Jametta

SM. LA Fashion Week is a great platform for designers to showcase their work; can you tell us how the collaboration between you and them started?

KJ– Well LA has a pretty diverse and free-flowing market. There are a variety of LA Fashion Week show productions and producers that showcase throughout the weeks of LAFW both March and October. We look forward to possibly partnering up with one of the larger production venues in the near future.

SM. By that I mean how did the LA emerging designers showcase come about during LA Fashion Week?

KJ- While formulating my plans for this showcase, I wanted to keep in mind creating a significant platform for emerging designers. I thought “What better opportunity than to showcase during LA Fashion Week?” I selected a date and began planning.

SM. My blog is about showcasing emerging designers and letting them know about the resources available to them. Where can emerging designers get the help they need to get their line off the ground?

KJ- Research, research, and more research! An emerging designer can always benefit from beefing up on and utilizing some really great online resources for emerging fashion designers, such as www.startupfashion.com and www.thefashionpotential.com. In addition, learning the process of production, sales and merchandising is extremely important for every designer and entrepreneur to know. As the Founder of LA Emerging Designers, I wanted to create a platform that made LA a place that embraces emerging designers and artists. We partner with emerging designers who desire to build and broaden their establishing brands. Our premium services offer affordable studio design & meeting space, in addition to premium services that will allow designers to serve their growing clientele. Our member services include: Showroom Services & access to leading Stylists, Private Showcase Production, Photo Shoot Production, Linkage to PR Services, as well as Tailored Online Services. All of which can be tailored to meet the specific needs of the designer.

SM. I often hear from many of them that securing funds is one of the biggest challenges they are faced with. Do you have any advice (business wise) for them when money is an issue?

KJ- Yes. Funding is always a major concern with emerging designers. My advice would be to move at a steady, feasible pace. Knowing your financial limits, and being sure you are fully prepared to take on your journey as a designer and entrepreneur. Being prepared, planning and budgeting are extremely important.

Tokio Fever Collection by Kenya Jametta

SM. Besides helping emerging designers, you are also the designer behind the fashion brand Tokio Fever. Can you tell us about your latest collection and where is it available?

KJ- My latest and very first complete collection to date is entitled “Mod Meets Japan”. I was very inspired by the Mod era so I drew inspiration from Super Model Twiggy, as well as two of my favorite Japanese Designers: Issey Miyake and Yohji Yamamoto. I used that inspiration to blend the aesthetics of classical Japanese flare adding a twist of 60’s Mod era bold colors and textures. I really had fun creating this collection! You can visit www.tokiofever.com to shop the collection.

SM. Last but not least, how can anyone interested in working with you get in touch with you?

KJ- For LA Emerging Designers you can reach us by visiting www.laemergingdesigners.com or sending us an email to info@laemergingdesigners.com

For Tokio Fever inquires you can visit www.tokiofever.com or email kenyaj@tokiofever.com

Photos Tokio Fever by Nam Ngo

 

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EMERGING DESIGNERS · Interviews

Interview: Emerging Accessories Brand Peony&Moore

Pam&Lucy of Peony &Moore

Left to right Palm Palmer and daughter Lucy Clayphan

Today’s Emerging Designer feature comes courtesy of Peony &Moore Handbags. We love that the mother/daughter team is all about creating classic British handbags with a focus on attention to detail, color & above all that can fit into a woman’s busy lifestyle.  I recently caught up with the ladies behind Peony & Moore to talk about the inspiration behind their latest collection, the business of fashion and more…

About The Brand

Founded in 2009 by Palm Palmer and her daughter Lucy Clayphan( two women with a passion for luxury and practicality), accessories brand Peony & Moore based in Somerset, England is named after Clayphan’s grandmother maiden ‘s name Moore and her love of her favorite flower the Peony.

After perusing your website, I have to say that your leather handbags are  gorgeous. Can you tell us about the inspiration behind your current offerings and your creative process?

My inspiration always is to design something I would want to wear, initially from a style perspective but then closely followed by function. I love soft slouchy leather handbags, so our Mariella & Georgia hobos are two of my personal favorites; however Pam loves the more structured silhouette therefore the new Lauren is her new bag lust this month!

I tend to design continuously, I love simple lines and elegant detailing.  I will see something I like then tend to design around it, be it a shape; a detailing or a colour!

Georgia Coral Peony&Moore handbags

I know that Peony & Moore is all about practicality. As a woman, I  want a bag where I can fit pretty much everything and that can last me for a long period  of time. Is this how you approach your designs? 

All of our designs balance design and function together in perfect harmony.  There is nothing more annoying than wearing a fabulous handbag but when the phone rings you’re scrabbling around to find it.  All of our designs have side pockets, front pockets or inside pockets where your phone/ keys can be easily stored and found.  Most have additional detachable shoulder straps & where needed protective studded feet.

Sometimes it’s the simple things which mean most, our signature light striped lining provides a perfect example, so many handbags have dark linings which makes it impossible to find anything.

 What is the number one complaint that you hear the most from women and that you to take into consideration when designing your handbags?

Weight is a key issue for many.  We ensure all our handbags are lightweight to start with so once you have the kitchen sink inside (if you wish!), you can still carry it!

Lauren in Nude Peony&Moore handbags

 It is going to be 5 years since you have been in business, how were you able to  keep doing what you do and stay focus? What were some of the challenges that you faced along the way? 

Simple, we love it!  We both had careers prior to establishing Peony & Moore, however we have never felt so creative & fulfilled than designing our own collections every year and taking the business from strength to strength.  Pam also happens to be my Mother, so working alongside someone you totally respect and trust is crucially important and has enabled us to move the business forward together in harmony.

We were targeted in the first year of online trading by internet fraud. Similar to a shop lifter, however you don’t see their faces online!  It was a tough learning curve, however we now have stronger processes and protection and it has not occurred since.

Launching a luxury brand in a recession was always going to be difficult, however through being very focused on creating designs which our customers love at a reasonable price has meant we have grown Peony & Moore year on year.  We’ve had some great press coverage, both nationally & locally as well as being finalists in the Deborah Meaden Local Business Accelerators competition in 2012 which provided us with mentoring and marketing budget which helped with brand awareness.

Mariella Tan Peony&Moore handbags

Business wise is there anything that you can share with us that is important for emerging designers to know before entering into the accessories market. 

It’s competitive. Make sure you differentiate to enable you to stand out from the crowd.  Customer service is also crucial for building up a loyal following, make sure it exceeds expectations.

Natalia Hero Peony&Moore handbags
Last but not least, where can interested people get in contact with you  and find your leather handbags?

You can purchase through our main website www.peonyandmoore.com

as well as retailers:

Sisi & May

9a Bartlett Street, BATH, BA1 2QZ.

01225 442250

Pittards Leather Shop

Sherborne Road,Yeovil, Somerset, BA21 5BA

01935 474321

ONLINE Retailers 

The Handpicked Collection www.handpickedcollection.com

ASOS www.marketplace.asos.com/boutique/peony–moore

LUX FIX www.LUX-FIX.com

Not On The High Street  www.notonthehighstreet.com

IndependentBoutique.com www.independentboutique.com

Thank you so much ladies for sharing your insights with us! As always follow Sereine Magazine on Twitter, Facebook and Instagram.

EMERGING DESIGNERS · Fashion · Fashion Brands · Interviews · STYLE

Emerging Brand: SNOWMAN NEW YORK

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The creators of SNOWMAN NEW YORK understand many women want clothes that compliment their curves and that outerwear should be no exception. Started by design team Jennifer and Baekkyu Suh, these pieces outpace other coats on the market including 90% down and 10% feather insulation, are lightweight, and cinches waistlines. At reasonable price points,  the coats range from $250 to $550 and can be a great investment piece.  I’d say the timing is just right in that NY is experiencing unprecedented cold weather ( I see you Polar Vortex!) and non-stop snow.  We caught up with the designers to talk about their inspiration behind the brand, what keeps them competitive, and what sets them apart. Check out the interview below….

Who is Snowman NEW YORK?

 SNOWMAN actively crafts the urban experience.  New York City culture defines our aesthetic, and our customers define NYC culture.  We supply an innovative, top quality fashion lifestyle for professional urbanites.  By giving prime construction a smart appearance, SNOWMAN is designed to sustain city life.    

 You feature New York as part of your branding. Why this city?

 SNOWMAN thrives off the cultural depth that characterizes the Big Apple. Every mood, every attitude, and every style can be found in this city.  The diversity and variety is unparalleled.  Myriad events and activities take place each day on each city block.  Freedom of expression is limitless, and SNOWMAN feeds off the endless assortment.  As an outerwear brand, it also helps that NYC is cold.  New Yorkers are always outside, scurrying from the subway to a show, and this inevitable outdoor time makes jackets very necessary.  All-in-all, New York City lifestyle is like no other – adventure and exploration are everywhere.

Our FW14/15 Collection is entitled “42” which relates to the history and flavor of 42nd Street.  Each style is meant to reflect the multi-layered past of Midtown Manhattan.  The SNOWMAN brand works to constantly engage with the New York cultural experience by exhibiting NYC edge through design.     

 SMo2

We love it when fashion meets function! The coats feature major thermal down insulation without looking bulky. Who is the SNOWMAN NEW YORK woman?

 The SNOWMAN NEW YORK woman is always on the go.  Her days are active, and filled with the bustling culture of a New York lifestyle.  She is cool, confident, and empowered.  The SNOWMAN Woman is the chic New Yorker strutting down Houston, shopping on her way from work, hopping in a cab to a museum, and grabbing drinks before a big night out.  There is a little splash of her persona inside all of us.  She is the woman who wants to take on everything and does so with style.

 What is your strategy to stay competitive/relevant in this fast-paced world of design?

 Our secret is combining high quality with fashion.  The trick is finding the balance between functionality and aesthetic.  Everyone wants to look good, but they also want durable, utilitarian gear.  We create designs that no one has seen before and we craft them with top quality materials.  Once you have a great product, you must find the perfect price range.  But there is no fixed recipe.  We work to continuously perfect and master our brand positioning and relevance.   

SMo4

 For our up and coming designers, money management can be very anxiety inducing. Do you have any financial gems that has served you well since launching your brand?

 With any start-up company, there are a host of appealing initiatives and opportunities.  Of course you want new this, new that, and new everything.  The trick is to prioritize.  You must analyze the hierarchy of your brand’s needs.  Pay only for what you absolutely must have at any given time.  Just like the design process, budgeting is all about edits. 

 Where can interested buyers find you/make purchases?

 SNOWMAN is now available in New York, Chicago, Toronto, and Los Angeles.  We currently work with specialty boutiques such as New York Look, 3NY, and Malawi.  SNOWMAN has also forged a partnership with The Shops @ Equinox; we can be found at many of their New York Locations.  We also have an online store, snowmannewyork.com/collections/store, where you can purchase items from our current inventory.

Such a great brand! Special thanks to Murrill for facilitating this introduction.

Career Women Monday · EMERGING DESIGNERS · Fashion · FASHION WEEK · Interviews · Paris

Career Woman Monday: Johanna Riplinger For Sereine Magazine Part 2

Johanna Riplinger Memy Mode Paris

Two weeks ago, we featured luxury eco-friendly fashion designer Johanna Riplinger in our “Career Woman Monday” Post. After meeting Johanna in Paris this week-end, I got to learn and bit more about her designs and future plans for her brand. Check part two of the interview below. If you miss part 1, you can catch it here.

What are some of the most important challenges and advantages that you have experienced in establishing your personal label?

Creating a new fashion label is a long complex process, and time is one of the greatest challenges, because the fashion world as such is a very fast moving sector.  But also, for me personally as designer and entrepreneur, there are so many things to do, and it is important for me to do them correctly and in the right order.  Of course, at the beginning of any new business, there are always drawbacks and obstacles to be overcome, but these represent challenges that stimulate creative thinking and acting. Sometimes when I feel disappointed that things are not working out the way I had planned them, I later realize that, all in all, the answer that I ultimately settled for was in fact, the ideal solution that I would not otherwise have hit upon. Increasingly I am learning to be patient and to take my time in building up my business and in designing my creations – accordingly to the proverb “good things take time”– and thus I try to do everything in the best possible mood and with carefully measured energy.

One of the major advantages that I have enjoyed in the course of establishing my label is the numerous marvelous encounters with all sorts of people on the way; these encounters have led to new forms of collaboration, to manifold inspiration and assistance, and, above all, to great new friendships.

Johanna Riplinger S/S 14

Who is the woman that you design for and what is the message that you are trying to convey to her?

I design for a broad spectrum of very individual women worldwide. Basically, I have in mind a woman with wide-ranging tastes and interests with a strong aesthetic sense that enables her to appreciate both refined sophistication and natural harmony. Such a woman is confidently self aware; she is conscious of her choices and of her impact; and she actively participates in the life of her society. She is able to stand up for her convictions and to assert herself in public as well as in private life. Her style reflects her appreciation of luxury, in the positive sense of comfort, enjoyment, and wellbeing. All in all, there is more to her than meets the eye.

The message I want to communicate to her is that she can be herself and believe in herself, and that she should bring out all her hidden talents and latent forces – in short, that she should be confident to be the woman that she is. Thus, the clothes I design for her are meant to encourage and to assist her to appreciate and to express her genuine femininity, both inwardly and outwardly, in her own individual and personal way.

I am very inspired by women and love to create for real women, not only for models. Anything can look lovely on a model but it’s more challenging to create something which beautifies each woman with her own truth. I try to find cuts and shapes which women can immediately relate to, feel good in and feel truly themselves.

I try to find cuts and shapes that real women can easily and immediately relate to, can feel good in, and can truly be themselves.

Johanna Riplinger S/S 14

I know that you are planning to enter the US Market can you give us more info about it.

I plan to enter the US Market in 2014 with my collections. At present, I am looking at different platforms in order to find the right one and the right way for me to enter the overseas markets, e.g., the right locations, the right people and the right partners, in order to reach not only professional buyers but also the final customers. In taking this step, I am also looking forward to getting back to a part of my origins, for I have American as well as German roots. Soon, part of my collections will be available online.

Retailers are currently stacking up for the fall and winter seasons: what can we expect from you this fall? Are there any key pieces in your collection that you think every woman should have this fall? 

I think it’s important to choose well among the new fall and winter pieces and to match them with one’s existing wardrobe. Among my favorites for this winter are the angora pullovers, which really keep you warm. They are made of 100% French angora, the rare naturally powder-colored wool of rabbits, which are raised in a natural manner by local breeders in the center of France. It is soft as feathers and the finest fur, and wearing it is a most luxurious and sensual experience!

Where can people buy your clothes and stay connected with you?

The best way to connect is by signing up for my online newsletter and by following me on one of the social media platforms like Facebook, Twitter, and most recently Pinterest. Soon, part of the collection will be directly available online in addition to being sold in various European multi-brand and concept stores or in temporary pop-up stores especially in France and Germany. Furthermore, if you subscribe to the online newsletter online I will keep you informed throughout the year about private sales and trunk shows which I organize regularly.

For the professional audience I will be exhibiting during Paris Fashion Week in the well selected high fashion fair MeMy which takes place just off the prestigious place de Vendôme in Paris.

Johanna Riplinger S/S 14

Johanna Riplinger S/S 14

Special thanks to Johanna for taking the time to meet with me in Paris. If you would like to get in touch with Johanna Riplinger, Follow her on Twitter, like her on Facebook and Pinterest. Most of all, support emerging new talents.

Photos courtesy of Phil Dera

Career Women Monday · EMERGING DESIGNERS · Interviews

CWM: Johanna Riplinger For Sereine Magazine Part I

Just before moving to Paris 11 days ago, I was able to ask German born, Paris based fashion designer Johanna Riplinger a couple of questions regarding her brand and what she hopes for the future for our CWM (Career Woman Monday) segment. Get to know this amazing designer and see for yourself what sets us apart from the bunch.

Did you always know that you wanted to be a designer? If not how did that happen and when did you start your company?

Yes, as a child, as long as I can remember, I thought of becoming a fashion designer. I have been drawing, sketching, and sewing women’s and girl’s clothing. At the age of sixteen, I took on my first commission job, which was a long natural-silk wedding gown designed and tailored for one of my teachers at school. From that time on, I have been spending most of my free time not only in designing and sewing, but also in researching the possibilities of using natural instead of synthetic dyes and fabrics, and looking for ways and opportunities to develop fashion lines with a positive ecological and social impact.

You are a green luxury fashion designer, why did you choose that route?

I grew up in the country side in southern Germany, surrounded by a lovely natural garden immediately opening to fields, meadows and woodlands. Thus, from my earliest childhood, I have always been drawn to and inspired by nature. Indulging in my passion for fashion design has thus always been intimately connected with my experience of nature. While still very young, I began to take my inspiration from this never-ending source. Nature teaches us that creativity is endless and that the more we use our creativity, the more it develops and expands. Furthermore, observing nature also teaches and calls for exercising respect. It shows us, that whatever we do or create has an impact on our physical and social environments and that we must choose consciously to take responsibility for our actions. But nature, which is so incredibly rich and abundant, imparts a very positive message, and this is what I attempt to convey with my catch-phrase “green luxury fashion”.

Johanna Riplinger Showfloor Berlin July 2013

The fashion industry is filled with designers all hoping to make a name for themselves. Why do you think that there is room for eco- friendly designers like yourself? And what sets you apart from other designers committed to green fashion?

I believe that if you really want to accomplish something in life, you will find a way to do it, despite any real or apparent obstacles. Today – more than at any other time throughout history – we live in a world of free choice. This is very clearly reflected in contemporary fashion. There is no longer only one trend; there is a variety of different currents. Within this spectrum of different styles and trends, a large number of fashion designers now co-exist harmoniously without necessarily competing with each other. Especially among socially and ecologically conscious designers, collaboration and cooperation are becoming the rule rather than the exception.

To set my collections apart from those of other designers in the ‘green’ spectrum, I do my best to design my creations to communicate a clear message of what I stand for. For me, two things are essential: my most important aim is to boost the wearer’s sense of femininity, and my second aim is to use, as far as possible, eco-friendly materials and natural dyes and to manufacture under fair working conditions.

As to the first goal, I see too many women today unimaginatively following prevailing conventions or trends and lacking the courage needed to dress in a truly elegant feminine way. Thus, I do my best to create womanly garments that enable the woman wearing them to be herself, to feel good in them, to take pride in her femininity, and to feel appreciated in her social environment.

Johanna Riplinger Showfloor Berlin July 2013

I was really impressed by the collection that you recently presented during the Show Floor Berlin this past July. What was your inspiration behind it?

This last collection and its presentation at the Berlin fashion show was inspired by one of my most cherished sources of inspiration: the element of WATER. I have always been deeply fascinated by water, with its beautiful dreamy underwater world and myriad creatures, its manifold surface appearances etc – about that I could go on for hours… Given the contemporary problems with water and especially and increasing rareness of clean water, it is imperative that textile production and marketing develop ways to ensure that water is used economically and without polluting it. This is one of the reasons why I attach so much importance to using natural dyes.  The process of dyeing using extracts of flowers and other natural elements that I use for coloring my creations is not only ecologically neutral, but, in fact, it can even have a naturally beneficial cleansing effect on water.

Thus, I entitled this summer 2014 collection “IMMERSION”, in order to express the idea that the flower petals in becoming immersed in the water transferring their delicate colors to the fabrics. Seen as a whole, this collection is a poetic translation of that idea using a color palette of light blues and watery greens, white and red touches and floral motifs. The entire atmosphere of the show – starting with the accompanying music written by the talented young composer Cyril Broque and the introductory film clip showing colors gradually diffusing in water against a bluish atmosphere with numerous reflections – was designed to evoke a playful imaginary underwater world. This imagery was reinforced, as well, by the wet-look hairstyling of the models. Thanks to a recent underwater photo shooting, I am now able to illustrate this theme much more clearly – If you follow my Internet presence on the social media, you’ll be among the first to see the complete story now illustrated with stunning images.

Joanna is definitely a designer that values nature and stays true to herself. It is nice to see someone with a clear vision of what she wants while at the same time trying to change the way that many of us see fashion. She is showing us that  being eco-friendly does not equal to boring. Based on some of the looks of her latest collection, I see why her brand is getting the recognition its deserves. Part two of this interview with Johanna Riplinger will be posted next Monday in our “Career Woman Monday” segment.

Photos: Phil Dera

Beauty · Career Women Monday · Fashion · Interviews

CWM: Beauty Activist Kenetia Lee

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We have the pleasure of speaking to professional makeup artist Kenetia Lee. Kenetia wears many hats including that of author, personal coach, and speaker with over ten years of experience.  Her focus within that time has been to help women transform themselves from the inside out,  and to inspire them to tap into their brilliance. See what’s on her mind below….

Hi Kenetia, and thank you for spending some time with SM. You’ve uniquely branded yourself as a “beauty activist”. Can you let us know what that entails? I advocate for people to feel good about themselves from the inside out. Because everyone deserves to feel beautiful.

For our readers looking to pursue a career as a makeup artist, especially one to the stars, can you share three key pieces of advice that will lend to their success on this path? What are some pitfalls to avoid? 
1. Practice your craft as often as possible (best place to do this is at a makeup counter). You want   to feel prepared when you get your first celebrity in your makeup chair.
2. Be personable, but don’t talk too much. Being interested in others will take you far.
3. Let other people know who you want to work with. Treat everyone on set with respect, you never know who will be hiring you next. Also, don’t gossip, EVER! People need to know that you can be trusted.
Yes, gossip is a big no no, the fashion and beauty industry is a very small community. I admit I am a bit makeup challenged, in fact I rarely wear it. Do you have any advice for us girls who are low maintenance but don’t want to walk the streets looking like they just rolled out of bed? What are some must-haves to include in our make-up rotation? Buy a tinted moisturizer, mascara and either a lip gloss or lip stain that you love. Lip stain you can double as cheek color if you want to add a little more color to face.
kenetia-fearless-beauty-book-cover
Your book Fearless Beauty, helps women tap into their real beauty to find self-acceptance. How were you able to carve out a niche among the countless self-help books out there? What’s different about this message? I was able to carve out a niche by staying true to my experience and tell my story, which is how I believe anyone can stand apart in any industry. My message doesn’t focus on what we can do with our outer appearance to gain love and acceptance of our appearance, but how healing our past through forgiveness will actual help us to perceive our image in a favorable way.
How did you overcome fear to reach your goals? I don’t think you ever overcome fear. Fear comes and goes. Recognizing fear when it comes up is the only way I am able to continue to reach my goals.  Thank you for the opportunity to share!!!
And thank you Kenetia for sharing your insights with us. Special thanks to Hannah for facilitating our interview.
Career Women Monday · Fashion · Interviews

CWM: Fashion Designer Juliette Longuet

Juliette Longuet wearing one of her favorite pieces ( a black leather jacket) from her spring 13 collection
Juliette Longuet wearing one of her favorite spring pieces ( a black leather jacket) from her spring 13 collection

Juliette Longuet is a French designer based in New York City living the American dream. Right after graduating from FIT (Fashion Institute of Technology) in New York City, she was able to catch the eye of many fashion retailers including one of the most coveted, Saks Fifth Av. Despite her busy schedule and traveling between different time zones for work, she sat down with me for an exclusive interview.

SM: Juliette, what was it like being fresh out of school and having your brand sold at Saks Fifth Avenue stores?

JL: It was all about good timing, being at the right place and at the right time. I was lucky to meet the right people including buyers from Saks Fifth Avenue. They loved the fluidity of my line and made an offer right away. Soon after, 150 other boutiques followed.

SM: You are known for using chiffon (a fabric that is known to be very tricky and that requires a certain amount of skills to manipulate) sequins, and tweeds to create beautiful garments for your clientele. Is it because you feel more comfortable with these fabrics?

JL:I love the movement and fluidity of chiffon. It is chic and there is a certain image associated with it. With tweeds, it is about the intricate details of this fabric especially that I get to work with the same people who work with Chanel. I use sequins to create evening looks for women that want to look nice for a night while having fun with their friends.

Juliette Longuet Spring 13
Juliette Longuet Spring 13 Ad campaign

SM: What is the inspiration behind your spring 13 collection?

JL: This Spring/Summer collection is fresh and colorful with a mix of green, red and purple  perfect for a trip to St. Barths, but the collection is also easy to mix and match with a business wardrobe thanks to the black, cream, champagne and blush color palette. This collection is also perfect for a traveling business woman who likes fluidity in her dresses, light tunics under the sun and leather suede jackets for the city.

SM: How would you describe your line?

JL: Glamorous New York meets casual Paris chic. The details and mix of fabrics come from France and Italy. They are very important to me for what I am trying to bring out when it comes to French style.

Juliette Longuet Spring 13
Juliette Longuet Spring 13 Ad Campaign

SM: As a designer what would you say are the most challenging aspects of your job?

JL: Making sure that each collection is matching the brand and its identity. Once a collection is done, you have to start thinking immediately at the next one. Will people like it and buy it. Will stores place orders. Marketing, social media, events, Press… It never ends.

SM: What keeps you going in a tough industry and uncertain economic times?

JL: Passion for what I do. Just because things are difficult does not mean that you have to give up. I love to create buzz whether through social media or marketing campaigns. Every month, I organize a lunch in my boutique for my best clients for them to appreciate the Art de vivre a la Française and discover the collection with my best advice.

Juliette Longuet Spring 13
Juliette Longuet Spring 13 Ad Campaign

SM: Sounds like a busy woman. On top of that, you are currently the host of a French TV show. Tell us about it.

JL: The show is called NYNYParisParis. Every month, I am in a different city (Tokyo, Dubai, Aspen etc…) looking for underground addresses to share with my viewers. I have been hosting this lifestyle show for five years now. It is also available on Air France flights in the travel section worldwide. I cannot pick one hat to wear, I love being a designer, a business woman, a journalist, a boutique owner, and a TV host. That is what I am all about.

You can check  Juliette’s spring collection and TV show on her website www.juliettelonguet.com

Beauty · Career Women Monday · Fashion · Interviews

CWM: Blogger Christina Brown Of Love Brown Sugar

Courtesy: Love Brown Sugar
Courtesy: Love Brown Sugar

Welcome to CWM ( Career Woman Monday), a section dedicated to women making strides in the field of fashion, media, music, and beauty. Today’s spotlight is on fashion and beauty blogger Christina Brown of the website, Love Brown Sugar. I met Christina at celebrity hair stylist Keith Campbell book launch in New York City last fall and since that time, I have been a big fan of her blog. I recently caught up with her to ask her a couple of questions about her blog, her biggest challenges and what it means for her to be a full-time fashion blogger when so few get to have this opportunity. (Pay attention if you are trying to take your blog to the next level).

SM:When did you start Love Brown Sugar and Why?

CB:I started LoveBrownSugar.com back in July 2009. It was really my own little space, a place I created to express myself and my opinions and to represent a girl that I didn’t see completely catered to online.

Courtesy: Love Brown Sugar
Courtesy: Love Brown Sugar

SM:Has it been easy for you to get to where you are today? If not, what are the challenges that you face while growing you blog?

CB:Absolutely not! Nothing worthwhile comes easy. It’s been a difficult, challenging but incredibly rewarding road. Blogging can be very emotional! Sometimes you’re happy with your success, other times you’re disappointed when people don’t respond. Also, working with brands can also be another source of stress. It’s alot! But when you love it, you keep it up despite the setbacks.

Courtesy: Love Brown Sugar
Courtesy: Love Brown Sugar

SM:What are the disadvantages or advantages of being a blogger?

CB:Well the advantages are definitely the amazing events I’m invited to, the travel opportunities I’ve gotten and of course the positive comments and encouragement I get from my readers on a daily basis. As for disadvantages  – being a blogger really requires bravery. You have to be willing to be vulnerable, to show yourself to the world and you have to be open to accepting criticism from complete strangers. It can be daunting at times but I think my honestly and vulnerability is what attracts people to my site. I’m not pretending to be something I’m not. I’m embracing who I am, flaws and all, and my readers respect that.

Courtesy:Love Brown Sugar
Courtesy:Love Brown Sugar

SM: You have been mentioned in various publications such as the New York Times, Essence Magazine and recently Jet magazine. How does it feel like to have your name printed in these publications? Does that help?

CB:Omg it’s overwhelming! I feel beyond blessed to have my name and my “baby” (the blog) cited in these iconic publications. It really makes my hard work worth while knowing that these widely respected publications take notice of my work.

Courtesy of Love Brown Sugar
Courtesy of Love Brown Sugar

SM:If someone approaches you today and say to you that they want to start a blog whatever it may be, what would you advise him/she?

CB:I get asked this a lot! My first piece of advice is to make sure the blog is centered around something you’re truly passionate about. Because that is the only thing that will keep you motivated, especially when you don’t see it growing as fast as you’d like. Also, put your best foot forward at all times. Ask yourself “Would I be interested in reading this? Would I care about this post if it weren’t mine?” If the answer is no, scrap it!

SM:Where do you see Love Brown Sugar, in the next five years?

CB:I definitely see LoveBrownSugar becoming more of a lifestyle brand than just a blog. Last year I was blessed with the opportunity to have a nail polish named after me and that just sparked a whole bevy of creative ideas in my mind. I really see my site as a lifestyle destination for girls like me, so I’d love to expand on that in the future – everything from a beauty line to an e-boutique

Courtesy of Love Brown Sugar
Courtesy of Love Brown Sugar

SM:Your blog is about beauty and fashion so please tell us what is your must have beauty item that you cannot live without, and who is your favorite designer?

CB:My must-have beauty item? I never thought I’d say this but I LIVE for a red lip! My favorite color is MAC Ruby Woo. I never leave home without it. For my favorite designer – I have SO many! One of my absolute favorites is Rachel Roy. I think she just has the perfect combo of practicality and creativity in her collections. And I love that she offers a lower-priced line at Macy’s. She’s one of my icons.

Don’t you guys love Christina after such an open interview. Check her out on her webpage and while you there follow her on Twitter/Facebook/Pinterest/Instagram. Also get the latest info and more at Love Brown Sugar. Her blog is really entertaining.

Career Women Monday · Interviews

CWM: Trademark and Fashion Law Attorney Kathryne Badura

Sereine Magazine
Sereine Magazine

This week’s CWM segment features Kathryne Badura, Esq. an attorney and External Relations Coordinator  for the International Trademark Association. She has extensive experience in the areas of entertainment and fashion law and specializes in trademark rights. Kathryne and I met at a panel discussion regarding the future of the modeling industry which was hosted by the Fashion Law Institute at Fordham University. As we conversed, she was so gracious and knowledgeable, I knew that I wanted to pick her brain for SM…thankfully she agreed to be interviewed! She offered some seriously insightful gems that every burgeoning designer should keep in mind when it comes to navigating legal matters within the fashion/retail space.  I think it will also help to avoid some common pitfalls some could experience when business meets fashion.

DISCLAIMER: The information stated in the below post is solely the opinion of Kathryne Badura and does not constitute legal advice.

What would you say to the new designer who is looking to position themselves in the marketplace when it comes to managing their brand? 

One of the most important parts of managing your brand in the marketplace is establishing and maintaining your brand’s trademark. A distinctive trademark distinguishes the source of goods. It allows a designer to establish goodwill among consumers in the public and build her brand’s reputation in the clothes, accessories and other goods she sells. When choosing your brand’s trademark, be sure to take stock of what is already out there in the industry and choose something unique. Then, be consistent in your marketing materials, ads, labels, apparel, and anywhere else you plan to affix your source identifying mark. By consistent repetition, consumers will come to recognize your mark and associate your designs with your brand, distinguishing it from others in the marketplace.

Can you give us a “laymen’s terms” explanation of what designers should know about licensing when they are preparing to distribute their productions to market?

Licensing can be tricky, since you are essentially trusting someone else with your public image. Designers should get every licensing agreement in writing and I would advise getting the help of an attorney in drafting an agreement that is favorable to your brand. Be sure to cover payment terms (up-front licensing fees and royalties), scope of the license (where they can sell the items with your trademark, what types of goods they can use it on, for how long, etc.); and quality control, to make sure whoever you are licensing keeps up with the high quality you want your products to reflect.

Licenses can be “heavy” or “light” depending on the restrictions on the person or company you’re licensing to, but be sure to avoid “naked licensing.” This means licensing your mark without retaining the right to approve its use. Quality control is key to licensing success, so as the trademark owner, be vigilant that the quality of products being put out under the licensing agreement meets your brand’s standard. Another tip is to avoid “over-licensing” by letting everyone who wants to partner with you use your brand’s name. This can damage the value and image of your brand and leave your consumers confused about your overall “vision”. Licensing agreements should be strategic and any alliances should be considered in light of the overall improvement and promotion of your brand.

How do new designers go about trademarking their clothing labels? Does trademarking apply to design concepts?

There are two types of trademarks: a common law mark (™), and a registered trademark (®). You can have a common law trademark for your labels simply by using it on the clothes or goods you sell. A registered trademark offers much stronger protections and also notifies others that that you are the owner of that mark. An attorney can help you to register, but if money is tight, you can file your own application through the US Patent and Trademark Office’s website. As soon as you start using your mark (and even before you’ve been granted a registration) it is recommended to include the ™ symbol on all of your labels, tags, packaging, etc. to put others on notice that you consider the mark to be your trademark. You can switch to the ® symbol once registration is granted.

Trademarks generally don’t apply to clothing design concepts; however, you may be able to obtain design patent protection for the ornamental appearance of your design or something that’s a part of your design. This includes items like purses, jewelry, and shoes. Design patents protect how your article “looks” (as opposed to a utility patent, which deals with how it “works”). The catch is that the design cannot relate to something “functional”, i.e. serve a practical purpose.

Are there any resources that a new designer can tap into that will ensure that they are not committing copyright/trademark infringement? 

Of course! Often, a Google search will reveal if anyone else is currently using the trademark you want to use. You can also visit the United States Patent and Trademark Office’s website and search their Trademark Electronic Search System (TESS) for registered and pending word and design trademarks. If you are using another brand’s design as “inspiration”, take note of any mark indicating rights in that design, such as the ® or ™ symbol. If a © is used, determine what exactly is being covered by the copyright protection to avoid infringing on those rights. On the same note, it is often difficult to draw the line between “inspiration” and “infringement”, so it’s recommended that you ask an attorney for guidance in these situations.I would also highly recommend having a lawyer conduct an IP search for you. Ask your attorney to provide his or her opinion regarding “availability” and “right to use.” This will not completely protect you from infringement claims, but will certainly work in your favor.

There are plenty of free or low-cost legal services available for budding designers too. Volunteer Lawyers for the Arts has branches in several states (New York included) and provides free or reduced-fee legal services to clients who meet certain financial requirements. Also in New York, Fordham’s Fashion Law Institute hosts “pop-up clinics” to provide advice to those with fashion related legal issues. Fashion-law cases are quite popular in these forums, so there is a good chance your case will be taken up.

If you happen to receive a “cease and desist” letter claiming you are infringing on another entity’s trademark or copyright, don’t ignore it. Get in touch with an attorney to help you fully understand your rights, and do a cost analysis to determine if it is worth fighting the claim or best to just comply.

The area of fashion law has been booming within the last few years. How can designers keep abreast of the law regarding designers’ rights?

Aside from consulting an attorney with experience in fashion law, the best thing a designer can do to keep abreast of their legal rights is READ! Check out trade periodicals like WWD, which covers fashion related cases and legal disputes that help designers infer how the outcome may affect their business. Fashion industry blogs, such as Counterfeit Chic and the Business of Fashion (BOF), are great (free!) resources as well. And many law firms now have fashion and apparel divisions which host their own blogs on these issues. Seminars held by local bar associations and small business groups can also help designers understand their legal rights and how to best protect and promote their brands. In short, knowledge is power! By getting to grips with your IP rights, you’ll be able protect and promote your brand’s image and reputation to win over consumers in the marketplace.

Special thanks to Kathryne for taking time out of her busy day to share some of her wisdom with us!

Career Women Monday · Designers · Fashion · Interviews

CWM: Avani Patel Of Trendseeder

Avani Patel Trendseeder

Our “Career Woman Monday” is the lovely Avani Patel (above) of  Trendseeder co-founded by Patel and her brother. This young company is all about helping emerging designers navigate the business side of the fashion industry. I recently caught up with the budding entrepreneur to talk more about Trendseeder and the type of services they offer to upcoming designers interested in building their business.

SM:How did the idea to create Trendseeder come about?

TS: My career in fashion started when my sister and I began designing clothes for ourselves. I was in law school at the time but we still decided to turn it into a business. We launched a men’s and women’s contemporary clothing label. As I got more into my senior year, I focused more on my legal career but I knew I would always go back to fashion. Six years later, I decided to go back to school to get my MBA and really figure out what my career in fashion would really look like. During my time there, I took a class where one of our assignments was to come up with a business idea to develop over the semester. That’s where TrendSeeder was born. It really is derived from my experiences as an emerging designer, attorney and what I learned in business school.

SM:How was it like for you and your brother running the business at its beginning stages?

TS: Starting a business is a lot of work but we knew that going in. Our skills and backgrounds complement each other so it’s a great working relationship. It is nice to have someone who I can bounce ideas off of and vice versa.

SM:What were your challenges and difficulties?

TS: Technology was our biggest challenge. We were not really rooted in technology so basically, we had to learn it. We figured out how to make our vision a reality.

Photo: Rebecca Zemans courtesy Trendseeder
Photo: Rebecca Zemans courtesy Trendseeder

SM:Trendseeder is known for exclusive emerging designers’ deals that you cannot find anywhere else. How do you select the designers that you work with?

TS: We select them based on what we think our target customer is looking for. We look for very talented designers that fit into what Trendseeder is all about. We find our designers in a lot of different ways ranging from referrals to scouting.

Photo:Ernest Alexander courtesy of Trendseeder
Photo:Ernest Alexander courtesy of Trendseeder

SM:If a designer is interested in working with you, what should they do, and what do they get in return?

TSDesigners can reach out to us via email.  They can send us lookbooks, line sheets, or  links to their website. We help designers build their brands and businesses. We provide marketing, social media, and strategic planning tools among other things.

SM:Which emerging designers are you currently working with?

TS: Designers range from Althea Harper to Ernest Alexander. We also have international designers from many countries including Spain, Israel, Argentina, Italy, and France.

Photo: Althea Haper courtesy of Trendseeder
Photo: Althea Harper courtesy of Trendseeder

SM:What is the best part of your job?

TS: Helping designers succeed. Seeing the passion they have for their work makes me want to do my best to help them.

SM: What can we expect from Trendseeder in the future?

TS: You will see some interesting collaborations and partnerships.

To know more about Trendseeder, check them out on Facebook/Twitter/ Pinterest and Tumblr.

FRIDAY' S FAVORITE · Interviews · Music · Videos

Friday’s Favorite: Soul Singer Esnavi

Esnavi Live

Welcome to “Friday’s Favorite” a section dedicated to what Leah and I love when it comes to fashion, music, beauty, food, places, travel, hair etc… This section will have more of a personal touch to it because in it, you will get to know us better.

For my second installment of “Friday’s Favorite” I would like to showcase an amazing emerging soul singer Esnavi.  I discovered Esnavi back in 2011 and since that time, I have been a fan of her music and raw talent. Something that I think is missing in the music industry today. Her first album Exit E is available on i-Tunes and other digital outlets. Get it today. I also had the pleasure to interview her so check her out below. Follow her on Twitter and friend her on Facebook.

Come back next Friday for Leah’s Favorite things.

Acessory Designers · Career Women Monday · Fashion · Interviews

CWM:Eyewear Designer Sherine Patrick

Zenobia by Enerjiee HighRes

This week’s CWM focus is on Sherine Patrick, the creator and owner of fashion accessory brand Enerjiee. Patrick has created a unique and beautiful eyewear line that caught my attention the first time that I saw it. Recently, Sereine Magazine caught up with the budding designer to ask her a couple of questions about her brand, and what it takes to run a business in a competitive eyewear market.

Hi Sherine, can you please introduce yourself to those that don’t know you.
My name is Sherine and I am the owner and designer of Enerjiee. Enerjiee is a NYC based accessory brand that consists of eyewear… for now.

When did you start Enerjee and why?
Well, that’s a bit of an interesting question. You see, I was born with a lazy eye and as a kid growing up in Brooklyn; I had a difficult time accepting my “flaw”. I started wearing sunglasses every day after my 2nd surgery in 7th grade and by the time I got to college (3 surgeries later), eyewear was a part of me. The initial concept of Enerjiee was born when I started embellishing eyewear in college (out of boredom) and then I met someone who made it an actual career; I was fascinated! About a year later, I interned for that same designer and realized that I had fallen in love with designing and didn’t want to look back. That’s how Enerjiee was born!

Black Monroe by Enerjiee HighRes

Your pieces are gorgeous, can you tell us about what they are made of?
Each piece is hand-embellished by me using Swarovski crystals. Some have chains, some have jewelry, some have studs… but ALL are bad ass and elegant at the same time!

What is the process like to create one or your pieces?
My designs are really inspired from a place I can’t yet describe. Most of the designs I created for the Inaugural line just happened, there was no real method to my madness. If it felt good, I did it and believed in it. The names for each piece came from what I felt the piece inspired. Most of them were also named after a piece of history; i.e. Oya is named after the African warrior goddess who controls thunder, lightning, etc… To me the piece just screamed fierce African beauty.

Do you design them on your own or do you have a team that helps you with it?
For now, I am a one woman marching band. It’s awesome most days, but there are some days where I think “man, I can’t WAIT to hire a design team!” I’m so meticulous and such a perfectionist that it can become a bit overwhelming… But I wouldn’t have it any other way.

What is the one piece in your collection that you think best describes you as a designer and the essence of what Enerjee is all about?
Honestly, it’s the simplest one out of the bunch: Monroe. I have always been the kind of girl who loves classic beauty (Coco Chanel’s one of my favorite designers), but I never liked boring. Ever. Monroe is a mixture of classic and edge; a little bit of “I’m a lady” and a little bit of “f*ck you!” That’s me and that’s Enerjiee *wink*.

Rose Monroe by Enerjiee HighRes

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As an emerging eyewear designer what have been your challenges and difficulties?
Right now, the biggest challenge has just been bringing my line to the awareness of others. I want my accessory line to be at the forefront of people’s thoughts when they think of accessory brands. I spend a lot of time just researching designers/boutiques/publications and reaching out. Some respond, a lot don’t, but all you ever really need is that one shot. I believe it’s coming for Enerjiee and it’s coming swiftly. I hope I’m ready.

We hear so much about branding and how important it is for any company to set itself apart from the crowd, how do you differentiate your brand from what is already available on the market?
I think that a lot of the hand-embellished brands are amazing but some of it I can’t walk down the street in. I have always kept that in mind. Not every customer is ALL the way “out there”. There may be a few that like to stand out but not 100 percent, for them, there’s a piece in the line. The customers that love the spotlight also have their pick in Enerjiee. I made something that any kind of personality can buy and wear. That was most important for me.

Crystal Monroe by Enerjiee HighRes

I know that you love fashion,  is there any designers/celebrities that you would love to collaborate with?
Yes, of course! When it comes to designers, I’d love to collaborate with Supreme, Nike, and Oscar De La Renta. I know those are 3 completely different brands, but if you look at Enerjiee, you can see a piece for each brand! Oh, and also my former boss over at A-Morir. She once said that working with me made the way she worked better, but for me, working with her helped funnel my creativity into the amazing space that brought Enerjiee to life.

As far as celebrities go, there are so many! I’d really like to see Sir Elton John in the Galactica’s, Rihanna in the Oya or Lidz, and Beyoncé in anything. I think  will die! Liya Kebede, Priyanka Chopra, Kate Upton… I mean really, the list goes on. I’d also like to see some of the new hot female rappers like Iggy Azelea, Brianna Perry, Azealia Banks, Shystie, Reema Major etc. in my stuff. I love the female hip hop movement; I want them to kill the game.

Crystal galactica by Enerjiee HighRes

Where can people buy your sunglasses?
You can purchase the eyewear on www.Enerjiee.com! Go there and fall in love *wink*

Designers · Fashion · Interviews

Sneak Peak Of What’s To Come: Interviews & Press Events Lined Up

Kisan Soho
Kisan Soho

Here at Sereine Magazine, just in case you did not read our About page, we are all about emerging talents ( apparel, accessories, etc…) with a mix of established ones, working women and other things in between.

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We mainly focus on women because we are about girls’ power. Our goal is to showcase hard-working professionals passionate about their art, that are running their business (es), and that can tell us a thing or two about their world. There is more to come so keep checking back for more info about these amazing women. These photos are part of what is coming up.

Interviews · NEW YORK · Videos

New York Fashion Week: Stylist Kanayo Ebi for Sereine Magazine

Photo credit: Love Brown Sugar
Photo credit: Love Brown Sugar

It is Fashion Week in New York ,and as you know, I am doing my rounds of fashion shows. Yesterday, I had three shows on my calendar. While at the Costello Tagliapetra fall 13 fashion show,  I met Angela Simmons’ stylist Kanayo Ebi (left on the photo above). She was kind enough to answer two questions for readers of Sereine Magazine. In the video below, she talks about her career as a stylist and what she likes about her job. She also dishes about what upcoming stylists need to know about the industry. Follow Kanayo Ebi on Twitter

Stay with Sereine Magazine for more New York Fashion Week posts.

Don’t forget, if you like what you see, follow us on Facebook/ Twitter/Pinterest

Interviews · Videos

New York Fashion Week: Designer Whitney Pozgay For Sereine Magazine

Whitney Whitney Pozgay
Whitney Pozgay

Yesterday, I attended my first unofficial New York Fashion Week event, and I was really pleased with designer Whitney Pozgay’s “Whit” fall 13 collection inspired by romantic movements and themes, emphasising on a young dreamy Marianne. I really like how feminine her silhouettes were, and how she incorporated basic fall staples such as dresses, jackets, pants, coats by giving us retro/vintage looks reminiscing of the late 60’s and early 70s.I loved the stripped top and pleated leather skirt ( also from her fall 13 line-up)she was wearing, I thought she looked cute as a  button. I was really pleased to meet her.

Whitney Pozgay
Whitney Pozgay

Watch her in action below, as she tells us more about the inspiration behind her fall 13 collection. For more info about Whitney’s designs and her fall 13 collection, visit her webpage here.

If you like what you see, don’t forget to follow us on Twitter/Facebook/Pinterest on your right-hand corner. Thank you.

PS:Sorry about the sound. I am definitely not Spielberg.